AGENDA
Agenda is subject to change. Please check back for updates.
Tuesday, December 3, 2024 | 1:00 - 6:30 PM ET
Join us at ANGLES 2024 to explore the art and science of strategic communication, emerging technologies and the evolving dynamics between journalism and PR. The conference will highlight the role of comms in business growth and uncover approaches to influencing agency profitability whether it’s through generating leads, managing and elevating brand reputation or cultivating influential partnerships across trades and the multimedia landscape to tell nuanced, masterfully crafted stories.
1:00 PM
SESSIONS
AI and Reputation Management: Navigating PR Disasters in the Age of AI
More information coming soon!
POV with the Press | Ad Age
Featuring
Jeanine Poggi, Editor-in-Chief, Ad Age
Sabrina Sanchez, Senior Reporter, Ad Age
Events Are Back, Baby... And They Look, Sound and Feel Very 2025!
Events have always been integral to our industry and are now coming back even better and stronger. What was once a tentpole event may have given way to another see-and-be-seen conference that isn’t even on our radar. This session will explore some of the strategies and programming behind successful, must-attend events, dig into what’s missing and take a look at the sleepers, the comebacks and the new slew of events. Learn how to land the best speaking opportunities for your executives and clients, in front of the right people with the best content.
Julie Thompson, Founder & Fractional Chief Marketing Officer, juliethompsoninc
Ann Rubin, EVP, Marketing, Communications and Events, 4A’s - Moderator
How to Be Famous, in 6 Easy Steps
What's your agency's secret weapon? You are — when you apply what you know about PR to the work and the culture. Here's how to do it.
SPONSORED PRESENTATION BY
REGISTRATION & CHECK-IN
*light refreshments will be served.
1:30 - 1:35 PM
OPENING REMARKS
1:35 - 3:30 PM
POV with the Press | Adweek
Featuring
Kyle O’Brien, Agencies Reporter and AgencySpy Editor, Adweek
How Small Agencies Tell Big Stories and How Big Agencies Tell Small Stories
When it comes to shaping narratives that resonate with audiences, substance tops agency size. This session will examine how both small and large agencies can leverage storytelling to achieve business objectives by leaning into authenticity and emotional connection, regardless of agency size.
Toni Lee, Principal, Toni Lee Communications
Anaka Kobzev, Chief Communications Officer, McCann Worldgroup
3:30 - 3:50 PM
BREAK
3:50 - 5:25 PM
SESSIONS
How Agency Marketers Are Pushing the Envelope with Fewer Resources
Oliver McAteer, Partner & Head of Development, Mischief
Geno Schellenberger, CEO, Breaking and Entering Media
POV with the Press | Haymarket Media
Featuring
Jameson Fleming, Editor-in-Chief, MM+M
Fireside Chat Advertising Comms in an Era of Mergers & Acquisitions
More information coming soon!
Positioning for Success: How Comms Influences New Business
Effective PR campaigns with strategic and impactful storytelling position agencies as thought leaders and industry experts, showcasing their unique value propositions in addition to building a positive brand image. This visibility not only helps generate leads but also nurtures relationships with prospects throughout the sales funnel.
Whether it’s securing media coverage, speaking opportunities and industry awards, PR teams bolster the agency's reputation and differentiation, but what are CMOs and search consultants really looking for? This session will explore the evolving structure and roles of PR and comms professionals in the agency’s business development process and will showcase two search consultants sharing their best practices for how they navigate through the communications clutter.
Matt Ryan, CEO, Roth Ryan Hayes
Courtney (Jones) Williams, VP, Head of Business Development, The Martin Agency
Simone Oppenheimer Mandel, Co-Founder, NBZ Partner
Steph Clements, Director of Public Relations, Innocean USA - Moderator
5:25 - 5:30 PM
CLOSING REMARKS
5:30 - 6:30 PM
NETWORKING RECEPTION
Network with colleagues and members of the press.